There are those who choose to surf the zeitgeist, and there are those who grab hold of it with both hands in hopes of forcing it to submit to their will.
I’ll leave it for you to decide which of those camps Alexis Atari fell into.
He and his label were confident enough to spring for a cover ad placement in the April 8. 1983 issue of Billboard, coyly appropriating the slogan of the artist’s corporate namesake.
The product they were pitching was Atari’s sole release — a single featuring a synthesized re-do of the big band “In The Mood” backed by an equally modulated remake of the Spencer Davis Group’s “Gimme Some Lovin’.”
They also managed to shoot a concept video…
…that reinforced the obvious initial impression that this was a domestic take on the “synthpop covers of pop standards” phenomenon which gave us Soft Cell’s “Tainted Love,” Naked Eyes’ “Always Something There to Remind Me” and Taco’s “Puttin’ on the Ritz.” The latter looms largest here, both in terms of period source material and the excessive use of soft focus filters and pore-obliterating pancake makeup.
It’s not bad, but it doesn’t flip the same switches in my retro-cortex that the aforementioned tracks do. Some of that might because it doesn’t have the same well of nostalgic sentiment to draw upon, but it also leans a bit too heavy on Italio-exuberance instead of the Teutonic chilliness or Brit sleaziness that marks my favorite entries in that microgenre.