Armagideon Time

2600 RPM

August 2nd, 2016

There are those who choose to surf the zeitgeist, and there are those who grab hold of it with both hands in hopes of forcing it to submit to their will.

I’ll leave it for you to decide which of those camps Alexis Atari fell into.

He and his label were confident enough to spring for a cover ad placement in the April 8. 1983 issue of Billboard, coyly appropriating the slogan of the artist’s corporate namesake.

The product they were pitching was Atari’s sole release — a single featuring a synthesized re-do of the big band “In The Mood” backed by an equally modulated remake of the Spencer Davis Group’s “Gimme Some Lovin’.”

They also managed to shoot a concept video…

…that reinforced the obvious initial impression that this was a domestic take on the “synthpop covers of pop standards” phenomenon which gave us Soft Cell’s “Tainted Love,” Naked Eyes’ “Always Something There to Remind Me” and Taco’s “Puttin’ on the Ritz.” The latter looms largest here, both in terms of period source material and the excessive use of soft focus filters and pore-obliterating pancake makeup.

It’s not bad, but it doesn’t flip the same switches in my retro-cortex that the aforementioned tracks do. Some of that might because it doesn’t have the same well of nostalgic sentiment to draw upon, but it also leans a bit too heavy on Italio-exuberance instead of the Teutonic chilliness or Brit sleaziness that marks my favorite entries in that microgenre.

One Response to “2600 RPM”

  1. Info wie man sich selbst helfen kann bei : Angstkrankheit

    Hallo Leute,
    Hier gibt es etwas hilfreiches für euch zum Thema: “Angstattacke”!
    Schaut es euch doch einmal an! Ich hatte schon viel im Internet zu diesem Thema nach Informationen gesucht die auch sehr hilfreich sind. Das meiste was ich gefunden hatte war nicht wirklich toll und verständlich erklärt worden und hat mir nur unzureichend weitergeholfen. Aber diese Anleitungen zur Selbsthilfe auf Youtube war wirklich lesenswert geschrieben und ich habe meine Problematik mit Angstattacke darin wiedergefunden.
    Mir hat es echt wirklich hervorragend geholfen, hoffentlich wird es euch auch wirklich hervorragend helfen!
    Der Link:
    https://www.youtube.com/watch?v=UlnWygOazbo

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